What is the Ignition Program:
The Ignition Program offers post-secondary students a 10-week program that gives access to training, mentorship, resources, ecosystem connections and honorariums to support personal and business development. Students will be awarded $10 for each session they engage with!
What’s in this session:
This session explores the psychology behind consumer decisions, methods to identify patterns, and strategies to segment audiences for impactful targeting. Participants will learn practical tools and techniques, supported by real-world examples, to better understand customer needs and drive business success. Ideal for professionals seeking actionable insights into consumer behaviour.
Speaker's Bio:
Menna Riley is a networking coach, consultant, and community builder with over 25 years of experience helping professionals unlock opportunities, grow their businesses, and achieve big career wins. As a former corporate event director, she’s organized hundreds of impactful events, bringing together thousands of professionals and creating connections that have led to amazing success stories.
As the founder of Leading Ladies Networking and The Networking Boutique, Menna is all about teaching people how to build networks that actually work. Her programs go beyond the typical “small talk” approach, showing professionals how to turn connections into real career growth, sales, and partnerships that matter.
Recently honoured with the Safi Media Economic Impact Award for Advancing Professional Networks, Menna’s passion is helping ambitious professionals create genuine and impactful connections. With her latest initiative, The Glow Network, she’s making networking easier, more effective, and—dare we say—transformative.
At Ignition 2025, Menna will share her practical strategies and real-world insights to help you build connections that drive results and take your career or business to the next level.
