Arthur L. Irving Entrepreneurship Centre

Know your Cost, Know your Profit

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Date & Time

Start Date

April 2, 2025 
- 5:30 pm

End Date

April 2, 2025 
- 6:30 pm
Cost
$ Free
Location
Zoom
Contact Information
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What is the Ignition Program:

The Ignition Program offers post-secondary students a 10-week program that gives access to training, mentorship, resources, ecosystem connections and honorariums to support personal and business development. Students will be awarded $10 for each session they engage with!

What’s in this session:

There are many great products, the successful products are the ones where the entrepreneur understands the value their products deliver. This includes being able to explain the benefits the product delivers to your target market. People enjoy making things, but they do not always put the time and resources into understanding the costs of what they are doing and how to price the products, so they deliver sales and a profit. We will explore two methods of pricing to ensure your product has the best chance of success in the market and to deliver the return you need in your business.

Speaker's Bio:

Peter Chapman not only understands the food industry, he has a passion for seeing others succeed in this business. His in-depth knowledge of the retail landscape and consumers has helped many food producers and processors. His valuable insights will help you navigate the marketplace more effectively and get your items on the shelf and into the shopping cart. 

Peter’s experience includes the entire supply chain and retail merchandising. Starting at store level, he learned the importance of listening to consumers and the challenges of implementing strategies at retail. He went on to Canada’s largest food retailer, Loblaw’s, for nearly twenty years. Expanding his knowledge working in various departments, including merchandising, marketing and advertising.  

In 2007, Peter started a company to provide customized services to producers, processors and retailers across Canada. SKUFood works directly with producers and processors to help them understand their customers, the retailers. Peter is the author of A la cart, a supplier’s guide to retailers’ priorities, he is the president of Food and Beverage Atlantic in 2024 and he was the national president of the Canadian Association of Professional Speakers in 2021. He has provided food industry insights to Canadian Grocer, The Globe & Mail, Maclean's magazine, Canada AM and he writes a monthly column in the Grower. 

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