Behind the Screen: How to Grow and Monetize a Faceless Brand Across Social Media.

The Makers and Movers Training Series brings you engaging, student-led workshops designed to inspire and empower. Each session is hosted by a Maverick—a student leader passionate about sharing their knowledge in areas.

In this session by Tashauna Reid, Tashauna will share the strategies that helped her grow a successful TikTok platform with over 260,000 followers, all without ever showing her face. We’ll discuss the power of faceless branding, how to create engaging content that connects with your audience, ways to build a loyal community on TikTok/other social media platforms, and how to monetize their platforms through digital marketing. Whether you're camera-shy or prefer to stay anonymous, this session will provide actionable tips and tools to help you thrive on social media.