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What is the Ignition Program:
The Ignition Program offers post-secondary students a 10-week program that gives access to training, mentorship, resources, ecosystem connections; and honorariums to support personal and business development. Students will be awarded $10 for each session they engage with!
What’s in this session:
This hands-on workshop introduces early-stage entrepreneurs to the fundamentals of branding, offering practical tools to shape a strong brand identity with limited resources. Participants will explore how to define their brand’s voice, tone, and core message, analyze real-world examples of compelling storytelling from both global campaigns and local startups, and complete an interactive worksheet to craft their own brand positioning statement. More than just a logo, branding is about how people remember you—this session helps you build trust, stand out, and transform your passion into a brand that truly resonates.
Speaker's Bio:
Teo Kim is the Director of Marketing & Communications at the Atlantic International Film Festival (AIFF), where he leads strategic branding, media relations, and audience engagement for one of the Maritimes’ most respected cultural events. With over a decade of experience spanning the film, automotive, real estate, and education sectors, Teo has launched award-winning campaigns, including the Netflix film Okja and Korea’s Train to Busan, and has guided startups through brand identity development and go-to-market strategy. He is also the founder of TEO Creative Studios, a branding agency supporting mission-driven businesses across Atlantic Canada. Teo brings a global marketing lens and deep local insight to help emerging entrepreneurs tell their stories with clarity, creativity, and impact.
Zoom link will be provided after registration to the Ignition Program
