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What is the Ignition Program:
The Ignition Program offers post-secondary students a 10-week program that gives access to training, mentorship, resources, ecosystem connections; and honorariums to support personal and business development. Students will be awarded $10 for each session they engage with!
What’s in this session:
Practical SEO and content strategies for entrepreneurs who want clarity, not complexity.
This session connects content creation with purpose-led marketing. Participants will learn how to create content that reflects their values, supports their goals and attracts the right audience—without burning out or chasing every new platform.
Key takeaways:
Speaker's Bio:
Priyanka Kakkar is the Vice President of Operations at CEED (Centre for Entrepreneurship Education & Development), where she leads strategy, systems, marketing and AI-enabled innovation to support entrepreneurs across Nova Scotia. With over a decade of experience in digital marketing, content strategy and brand growth, Priyanka specializes in helping founders and small businesses turn ideas into visibility, traffic and traction.
As a marketing leader, educator and entrepreneur, she brings a practical, human-centred approach to SEO and content creation—focusing on clarity, consistency and purpose over trends and tactics. Priyanka is known for translating complex digital concepts into actionable strategies that entrepreneurs can actually use, even with limited time and resources.
Key Achievements:
🏆 "25 Most Powerful Women in Atlantic Canada 2025" ( Atlantic Business Magazine)
🏆 Nominated as RBC "Women of Influence+" in 2023 and 2025.
🏆 "Entrepreneur of the Year" –Honorable Mention (ISANS Immigrant Women Entrepreneurship Award 2020, IWEN Category).
📈 Led CEED’s digital marketing strategy, achieving audience growth and increased engagement.
Zoom link will be provided after registration to the Ignition Program
