The Business Design Challenge presents an innovative approach to addressing business problems by involving skilled and eager graduate students with diverse expertise. This program offers businesses fresh perspectives by considering users, skills, and market trends from a different angle. Throughout a three-month period, MBA students will collaborate with business partners and receive guidance from our team to develop solutions. Each team will propose at least three solutions. Ultimately, the teams will deliver comprehensive consulting reports to the businesses, including market analysis, proposed solutions, and implementation strategies.
Over the past two years we have worked with two very different but fascinating businesses which included GALAXIA Mission Systems and RisingTide BioAcoustics. Both businesses brought forth specific challenges within their respective industries and had various solutions presented to them. Overall, we have engaged 30 students in the program and each business was provided with about 4–6 unique markets and directions of growth to take away and apply to their existing models.
