Arthur L. Irving Entrepreneurship Centre

Marketing and Branding your Business

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Date & Time

Start Date

March 5, 2025 
- 5:30 pm

End Date

March 5, 2025 
- 6:30 pm
Cost
$ Free
Location
Zoom
Contact Information
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What is the Ignition Program:

The Ignition Program offers post-secondary students a 10-week program that gives access to training, mentorship, resources, ecosystem connections; and honorariums to support personal and business development. Students will be awarded $10 for each session they engage with!

What’s in this session:

There is a lot of jargon on the topic of marketing, and it can be confusing to understand. It’s easy to get distracted by tactics without developing key strategies and understanding ‘why’. This session will provide high-level insights and practice advice that will:

  • explain the key components of a marketing plan
  • define key terms – marketing, communications, brand, pr, etc.
  • provide practice advice
  • identity must do’s
  • share stories of marketing wins and misses

 

Speaker's Bio:

Catherine Bagnell Styles is a senior marketing and communications executive with deep, global experience across sectors including hospitality, post-secondary, healthcare, tourism and transportation and is highly skilled in brand positioning, public relations, partnership marketing, flagship events, internal engagement and issues management.

Catherine currently runs her own consulting business where she provides senior marketing and communication counsel and functions as fractional CMO for select clients.

Also, as a visual artist, Catherine’s work can be found in galleries across Canada and in private collections throughout North America.

 

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