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Access Ability Speaker Series: How We Perceive and Process Prices (and the Bothersome Bind of Brands)

06nov2:00 pm3:30 pmAccess Ability Speaker Series: How We Perceive and Process Prices (and the Bothersome Bind of Brands)Program typeAccess Ability Employment Stream

Event Details

One of the most important decisions that must be made by entrepreneurs is how they price their new products or services.  Prices that are too low might not cover costs and may not be economically viable.  Prices that are too high are likely to dissuade buyers.  In this talk, Dr. Ivanoff will discuss how a cognitive-scientific approach might contribute to research-informed pricing decisions.
Location: online

Time

(Monday) 2:00 pm - 3:30 pm

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