Social media connections and marketing have grown over the years, and recent lockdowns have limited in-person contact and driven consumers to social media to connect. Social media provides an easy way to stay up-to-date on current events, find entertainment and stay in touch. It can also influence and provide support to consumers, allowing for more streamlined experiences that have helped many organizations weather the COVID-19 storm. The pandemic has forced many consumers and businesses to adopt safer and more convenient shopping experiences and use multiple channels. With slow signs of recovery, many of these behaviours and integrations will continue to be entrenched in our shopping experiences.
The event will be moderated by Stephanie Howatt (MBA ‘21) and will feature Danica Calderhead the VP of Brand Strategy for Dash Hudson, Sean Mohammed the Manager of HR from Blue Ocean Contact Centres, Kate Elliot, founder of Up Public Relations, and Maxwell Poole (BCOMM ‘17) (MAHSR ‘19) Sobey School Research Assistant.
visit: https://sobeyschoolprosperitynetwork.com/upcoming-events/checkmate-how-social-distancing-has-changed-the-social-media-and-the-business-support-game for more information